The Shed is a concept for a neighbourhood tool sharing centre where people can borrow tools that they may not be able to afford. This identity attempts to give an over-the-back-fence neighbourhood feeling to avoid the feelings of shame that can come from receiving “charity”.
The logo for "The Shed" uses lettering that has been designed to be easily applied to recycled materials whether routered, stencilled, carved, lasercut, or printed. The lettering style can be extended to supporting text.
This is an example of using the stencil to create an attention-grabbing "poster" made from an old door bolted to a wall.
"The Shed" creates a space where the borrower can feel part of a sharing neighbourhod rather than a "charity case".
The Australian back yard shed is social and egalitarian place, and this facade creates a symbolic connection to this tradition by cobbling together backyard symbols like wooden fences, stolen signs and metal siding. This makes the space fun and idiosyncratic while avoiding bright colours and childish connotations.
The Shed's website provides a simple way for a client to see what is in stock, place holds, and check the status of their current loans. The client can click on categories of tool to filter the list according to their needs.